Mitsubishi Motors corporate tagline “Drive@earth” holds two meanings: a renewed focus on the connection between driving and environmental issues, and a reference to the unique variety of landscapes our planet offers us to discover.

“Drive@earth” has its roots in the new “Step Up 2010” mid-term business plan, announced on February 29th, 2008. Mitsubishi Motors is committed to building vehicles that demonstrate the synergy between dynamic and environmental performance. This builds a connection to customers, to communities, and ultimately to the natural world around us.

New Generation Electric Vehicle - i-MiEV
Introducing the zero-emission i MiEV, Mitsubishi’s electric vehicle. Packed with ground-breaking technology including a large-capacity lithium-ion battery and compact high-performance electric motor, the i MiEV is being developed toward introduction in markets around the world.

New Car Development
Mitsubishi is committed to developing vehicles that present a synergetic solution to meeting environmental obligations - in terms of emissions and fuel efficiency as well as providing a comfortable and dynamic driving experience on any road condition.